Jeff Tresidder/Creative Director
The city of St. Paul has been home to the CHS Cooperative for a long time. Despite that, there was little consumer recognition of this Fortune 100 company outside of it's members and employees. When CHS decided to sponsor the St. Paul Saints ballpark, they asked for a campaign to the Minneapolis/St.Paul market that not only announced the new sponsorship, but one that also gave a nod to their deep roots in agriculture. Since trains are the preferred mode of transportation to the games we wrapped a couple of them, and did a couple of station take-overs, as well as full-page newspaper ads and more.