Jeff Tresidder/Creative Director
Since busy farmers can't be in their fields constantly watching for new weed growth they need a herbicide that not only kills the weeds when it's initially sprayed, but one that will stick around to get new weed growth afterwards. To do that Halex works day and night with no weekends or holidays off. It has, quite simply, the work ethic of a machine.
Two years after this launch, Halex had built the best name recognition in the category, despite being outspent 5 to 1 by deep-pocketed competitors.